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Web 2.0
Learn more about the potential benefits and pitfalls of Web 2.0 with the latest articles from our Internet consultants.
Social media is changing your business: are you listening?
by Julian Mills - The hype around social media can obscure two key points: the complexity lies in adapting your business, not in the technology; and leaders that listen have a massive advantage in the new business environment created by Intranet 2.0.
Minding your Ps and you: The 4 Ps of marketing yourself in a social media world
By Julian Mills - "Authenticity is the benchmark against which all brands are now judged," John Grant, The New Marketing Manifesto. In the social media world, it’s becoming easier to verify the authenticity of a brand. Companies are learning that the brand promise articulated in their promotion can be more easily verified now that their customers have the power to tell the world about their actual experiences in new places like social networking sites or the blogosphere.
Social media policies & guidelines a must for responsible empowerment
by Cathy McKnight - Every enterprise has some sort of social media touching it. Whether it is an officially sanctioned Facebook Fan page, or employees Tweeting on the latest company gossip, social media is being used by employees (and the public).
Link in or get left out
by Michael Marchionda - Our growing dependence on social media has opened many doors for communications and marketing professionals. Never has it been so easy to create a two-way dialogue between an organization and its consumers. Recognizing this trend, marketers are shifting their spending to new techniques. According to the 2009 CMO Survey, organizations will allocate 13.7 per cent of their marketing budgets on social media in the next five years, up from 3.5 per cent currently.
Best Practices for Managing a Government Website Redevelopment
by Julian Mills - Prescient Digital Media has been fortunate to have had the experience of working with clients in a wide range of sectors on a variety of projects—from multifaceted portals for complex, geographically dispersed organizations to targeted social media strategies for SMBs.
Web 2.0 / Intranet 2.0 gaining traction
By Toby Ward — According to Forrester, social networking tools and internal wikis will have the greatest impact on workplace collaboration. Technologies such as forums and RSS have a future in the enterprise but are currently underused, while podcasts have a limited future as an enterprise tool to increase productivity and enhance collaboration.
5 reasons to follow you on Twitter; 5 reasons to un-follow
Is Twitter a fad; an addiction, or a revolutionizing business / social tool? Twitter has elements of a hot fad that will need to evolve if it intends to survive and outpace challengers: Miley Cyrus followed the rage only to collect 2 million followers and then drop them like a bad Billy Ray mullet.
Web 2.0 Becomes Mandatory
By Toby Ward — Americans really dig social media… but Canadians love it. Almost 60% of Americans interact with companies on a social media Web site, and one in four interact more than once per week. These are among the findings of the 2008 Cone Business in Social Media Study (Cone LLC).
Beyond Hype, Social Media opens new frontiers for Business
by Jonas Lood - Last year, social media acceptance and usage grew at a rapid rate. Today, Facebook has more than 400 million active users, one fifth of which are using the newer and rapidly growing mobile platform. Not bad for a company that started just six years ago. Similarly, according to Nielsen Online, Twitter grew by 1,300% year over year registering a total of more than 7 million unique visitors. As these trends continue, users will also adopt new and innovative ways to embrace social media as it becomes increasingly mobile, functional and exclusive.
5 reasons why Twitter will overtake Facebook
Different platforms, with different approaches, serving different needs... but both are highly viral and are used for social networking. Facebook is the most successful social networking website / platform and, depending on the rankings, the 2nd - 5th most visited website on the planet. Well down the traffic rankings list is Twitter at somewhere around 200th on the list (see Alexa.com for rankings).
Web 2.0 is content that matters
By Toby Ward — Yes, the blogosphere and ‘Web 2.0’ are filled with fluff, idle chatter, and, quite frankly, a lot of crap. However, if you learn to filter the junk, as you do with your mail, e-mail or television, the rewards can be extremely meaningful and valuable to business.
Organizations without a 2.0 strategy risk outright failure
(TORONTO, ON) An organization without a 2.0 strategy risks being left behind, or outright failure (death may be slow),” says Toby Ward, CEO of Prescient Digital Media & author of the Intranet Global Survey & the accompanying analysis and results report Intranet 2.0: Social Media Becomes Mainstream on the Corporate Intranet. “Employees want to work for progressive and innovative organizations, and expect 2.0 environments from employers of choice.”
