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Read the latest articles from our Internet and intranet consultants on creating effective content for your website or intranet.
The critical importance of SOA
by Toby Ward — The current state of the intranet is terrible; piss poor. There are some great leaders such as IBM, HP and many others that I’ve documented as case studies on this site, but most are quite terrible.
Will a Wiki Work for You?
by Bianca Wong — In the warp speed of the web world, it’s hard to believe that it’s been over 10 years since the original “wiki” was invented. This was before the web became a household and office tool as essential as oxygen and just as email was starting to be adopted on a large global scale.
Implementing Web 2.0 for fun and profit
by Julian Mills — Within certain circles, there is a passionate and wide-ranging discussion about how Web 2.0 technology will transform the way companies do business. While the debate won’t be settled soon, there can be no question that this technology is being embraced faster by consumers than by corporations. And that adoption pattern has significant implications, both for how technology enters the corporate environment, and for the competitive advantages early corporate adopters can gain.
Getting printed content online – means rewriting not just posting
by Catherine Elder — Content has long been crowned king of importance. The reasons are obvious – give people the information they need or want to achieve their goals or tasks and ultimately you achieve your goals for success. So if content is so important why isn’t it given the attention it deserves?
Managing Web 2.0
by Julian Mills — When speaking to different departments within client organizations about Web 2.0, I’m often reminded of the parable about the blind men and the elephant. The story illustrates our tendency to view issues from a limited perspective and resist developing a holistic viewpoint.
Content in the Web 2.0 World
by Julian Mills — What is Web 2.0 and consumer generated media? How is the demand for interactivity affecting content? These questions are addressed in this insightful article on what is now occurring on the web.
Online Media Relations - Establishing Credibility
by Catherine Elder — Successful online media relations requires some smart thinking and a lot of diligence put into the who, what, why and how.
Blogging The Intranet
by Toby Ward — Are you reading the hype? Blogs are hot on the Internet, and inside on the intranet. While there’s a lot of good reading out there, there’s also a lot of.... ummm, what’s a word to describe the opposite of good?
Online Investor Relations - Transparency and Credibility are Key
by Catherine Elder — Online investor relations has a mandate to be transparent and credible; it is a mandate that is being imposed by both legal considerations and a discerning public. And frankly, it is good business.
“Don’t let Splelling Ruin your Siet”
by Carmine Porco — It’s hard not to notice the spelling mistakes in the title of this article. What was your immediate impression of the author and, of Prescient Digital Media?
Writing For The Web
by Toby Ward — Your computer screen is a far different medium than printed- paper. As such, we read web pages in a different way than we do a newspaper or other paper document.
Feed The Monster - Part I: Turning Employees Into Journalists
by Toby Ward — Communicators and content managers frequently fret over the challenge of 'feeding the monster'. The monster in question is the intranet; the food is 'content'.
Feed The Monster - Part II
by Toby Ward — Of course, the “monster” in question is the intranet, whose insatiable appetite for content has led companies such as Cisco and Xerox (see Part I) to seek new sources among its own employees. These companies have discovered that empowered employees can become cyber-journalists and knowledge facilitators with the right motivation, culture, relationships and guidance.