Content

Read the latest articles from our Internet and intranet consultants on the importance of creating effective content for your website or intranet.

You Talking To Me? Online Communications Considerations

Communicating is a tough gig. Once you’ve nailed down what you want to say you need to consider how you’re going to say it. Your tone, use of words, and body language all make an impact and when you start removing these cues it just gets tougher. Now, there are even more things to consider in addition to generation, gender, and learning styles, there is jargon and communication methods or channels.

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Let your content go — Online marketing shifts

Just when you thought you understood search engine optimization (SEO), increased adoption of Web 2.0 is greatly influencing online marketing, branding and of course the user experience. This shift is affecting how and where to get your message out, what content and in what format you offer, and user behaviors.

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Content is still king

by Toby Ward — Quick, what is the most read and used website on the planet? It’s not Google, it’s Yahoo!

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The critical importance of SOA

by Toby Ward — The current state of the intranet is terrible; piss poor. There are some great leaders such as IBM, HP and many others that I’ve documented as case studies on this site, but most are quite terrible.

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Will a Wiki Work for You?

In the warp speed of the web world, it’s hard to believe that it’s been over 10 years since the original “wiki” was invented. This was before the web became a household and office tool as essential as oxygen and just as email was starting to be adopted on a large global scale.

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Implementing Web 2.0 for fun and profit

Within certain circles, there is a passionate and wide-ranging discussion about how Web 2.0 technology will transform the way companies do business. While the debate won’t be settled soon, there can be no question that this technology is being embraced faster by consumers than by corporations. And that adoption pattern has significant implications, both for how technology enters the corporate environment, and for the competitive advantages early corporate adopters can gain.

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Getting printed content online – means rewriting not just posting

Content has long been crowned king of importance. The reasons are obvious – give people the information they need or want to achieve their goals or tasks and ultimately you achieve your goals for success. So if content is so important why isn’t it given the attention it deserves?

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Managing Web 2.0

When speaking to different departments within client organizations about Web 2.0, I’m often reminded of the parable about the blind men and the elephant. The story illustrates our tendency to view issues from a limited perspective and resist developing a holistic viewpoint.

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Content in the Web 2.0 World

What is Web 2.0 and consumer generated media? How is the demand for interactivity affecting content? These questions are addressed in this insightful article on what is now occurring on the web.

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Online Media Relations - Establishing Credibility

Successful online media relations requires some smart thinking and a lot of diligence put into the who, what, why and how.

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Blogging The Intranet

by Toby Ward — Are you reading the hype? Blogs are hot on the Internet, and inside on the intranet. While there’s a lot of good reading out there, there’s also a lot of.... ummm, what’s a word to describe the opposite of good?

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Online Investor Relations - Transparency and Credibility are Key

Online investor relations has a mandate to be transparent and credible; it is a mandate that is being imposed by both legal considerations and a discerning public. And frankly, it is good business.

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“Don’t let Splelling Ruin your Siet”

by Carmine Porco — It’s hard not to notice the spelling mistakes in the title of this article. What was your immediate impression of the author and, of Prescient Digital Media?

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Writing For The Web

by Toby Ward — Your computer screen is a far different medium than printed- paper. As such, we read web pages in a different way than we do a newspaper or other paper document.

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Feed The Monster - Part I: Turning Employees Into Journalists

by Toby Ward — Communicators and content managers frequently fret over the challenge of 'feeding the monster'. The monster in question is the intranet; the food is 'content'.

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Feed The Monster - Part II

by Toby Ward — Of course, the “monster” in question is the intranet, whose insatiable appetite for content has led companies such as Cisco and Xerox (see Part I) to seek new sources among its own employees. These companies have discovered that empowered employees can become cyber-journalists and knowledge facilitators with the right motivation, culture, relationships and guidance.

Feed The Monster - Part II - Read More…

Reaching Content Faster: Best Practices for Improved Navigation

by Adam Wasserman - Increase your intranet’s ROI by following best practices for navigational aids like breadcrumbs, quick links, and call-outs.

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