Return on Investment (ROI)
Read the latest articles from Prescient's internet and Intranet experts on measuring your website or Intranet's return on investment.
Prescient's consulting methodology always begins with an assessment phase. We need to know 'where you are now' before we work on 'where you want to be' and then carry out the gap assessment between the two states. If there is one thing which is a common thread between all intranet assessments it is search. In fact if there is one statement which is echoed in stakeholder interviews or focus groups all over North America it is "search sucks" !
During times of economic downturn, organizations are seeking to discover new ways to make the most of their investments, such as their technological infrastructure and company-wide communication tool, the intranet.
by Toby Ward — Why are unique visitors more valuable than visits or page views? Well it all depends on your perspective and what measures resonate best within your organization (particularly with management).
Five steps you should factor into your contingency plan are highlighted, including creating return on investment for new technology.
By Toby Ward, Prescient Digital Media, with contributions from Sharon Cheung — Despite all the fuss and talk of measuring the return on investment (ROI) of intranets, a new study confirms a widely-held suspicion: most organizations spend little or no time measuring intranet ROI.
by Toby Ward — Measuring the precise dollar value of intranets is not easy, but many companies are finding significant ROI. In the first part of a two-part article on intranet ROI, Toby Ward looks at the challenge of justifying and measuring intranet investments.
by Toby Ward — Intranets can be very expensive and finding the money requires a persuasive argument. In the final installment of a two-part article on ROI, Toby Ward explores specific hard and soft investment benefits.
by Toby Ward — There is a lot of hype surrounding ROI (return on investment). Everyone and their ASP are trumpeting the benefits of intranet applications and portals. Truth be told, measuring the ROI of an intranet appears to be more art than science. Few organizations are actually measuring an intranet’s benefit in terms of dollars and cents (or pounds and pence).