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Return on Investment (ROI)
Read the latest articles from Prescient's internet and Intranet experts on measuring your website or Intranet's return on investment.
Measuring your efforts
by Toby Ward — Why are unique visitors more valuable than visits or page views? Well it all depends on your perspective and what measures resonate best within your organization (particularly with management).
The Broadband Explosion: are you ready?
By Julian Mills — Five steps you should factor into your contingency plan are highlighted, including creating return on investment for new technology.
ROI Remains Guesswork At Most Companies
By Toby Ward, Prescient Digital Media, with contributions from Sharon Cheung — Despite all the fuss and talk of measuring the return on investment (ROI) of intranets, a new study confirms a widely-held suspicion: most organizations spend little or no time measuring intranet ROI.
Return On Investment - Part I: Measuring the Dollar Value of Intranets
by Toby Ward — Measuring the precise dollar value of intranets is not easy, but many companies are finding significant ROI. In the first part of a two-part article on intranet ROI, Toby Ward looks at the challenge of justifying and measuring intranet investments.
Return On Investment - Part II: Appraising the investment value of intranets
by Toby Ward — Intranets can be very expensive and finding the money requires a persuasive argument. In the final installment of a two-part article on ROI, Toby Ward explores specific hard and soft investment benefits.
Measuring the ROIs of Intranets: Mission Possible?
by Toby Ward — There is a lot of hype surrounding ROI (return on investment). Everyone and their ASP are trumpeting the benefits of intranet applications and portals. Truth be told, measuring the ROI of an intranet appears to be more art than science...