Hide and Seek with Search Engines
But now, as searchers, we have expectations: we want personalized and highly relevant results; the ability to search from mobile devices; we want real time results (think Twitter streams); and we want it in the format we wish to consume it in (think video).
With all those demands and expectations of the search engine it is no wonder that search engine optimization and search engine marketing (SEM) has become more complex.
At the recent “Search Engine Tune Up” conference produced by Marketing Magazine in Toronto, speakers talked about ways to be invisible to search engines and guiding principles for SEM.
10 Ways to be Invisible