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Strategic Design
Learn about the best strategies for achieving effective designs for your website or Intranet.
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by Carmine Porco — In many cases, we are brought in by clients when they recognize that their intranet is outdated, difficult to navigate and cumbersome to use. While the scope of these projects will always vary, a constant is the need to define the proper information architecture. The IA essentially defines the intranet ‘site map’ – the schematic flow chart or hierarchy of the site, and is the foundation of a site’s usability.
Information Architecture – the science of site layout
by Cathy McKnight — Your intranet site, like so many others, probably started off with a page or two or three. Totally manageable, and organized. Now? Maybe not so much. Your users have to call to find key material that’s buried under a heading for a department they don’t know exists. And when your boss requests new content to be added, you’re not sure where it should live.
SMBs and the Internet: Two steps for surviving online
by Julian Mills, with research by Cathy McKnight — In theory, SMBs are better positioned than large corporations to survive by embracing change. Small equals nimble, goes the hypothesis, which allows the company to evolve rapidly in response to ever shifting opportunities or threats.
Design I: Making your site pretty can get ugly
by Catherine Elder — The importance of putting a business strategy to your site design It is the first thing people think to change; the first thing people notice; the first thing people complain about; and it is the last thing that should be changed - website design.
Design II: Structure comes before design
by Catherine Elder — Every building starts with a blueprint, an architect’s vision of the structure. The blueprint organizes space to ensure that its purpose is met – the number of rooms and bathrooms are all taken into account along with doorways, windows, hallways and electrical outlets. Without the blueprint critical items would get missed or may not fit, and the integrity of the building would collapse.
Design III: Making and sustaining a good first impression
by Catherine Elder — If you only have one quarter of the time it takes you to blink to create a good impression - what are you going to do? Find out the best practices in design and a standardized approach to strategically designing your website.