The destruction of home page news
Pitney Bowes Intranet home page using Yammer activity stream to
promote home page news and community items.
Pitney Bowes Intranet home page using Yammer integration
Pitney Bowes Intranet home page using Yammer activity stream to promote home page news and community items
“Email is no longer an efficient channel for communications,” says Holtz. “Social software is becoming more efficient than the traditional tools such as email. Email, like the intranet, and so many tools, was introduced with a focus on deployment, not adoption.”
“We need to deploy channels that employees care about and then pull them in. Organizations need to rethink their policies and what their intranet is as mobile becomes the primary means of access for most employees. If we don’t think about it, employees will think of ways themselves (citing examples of employees using whatsApp and Instagram).”
Although few organizations are rushing to do-away with home page intranet news, intranet social media represents a revolutionary shift in corporate communications and collaboration, and an opportunity for organizations to increase employee engagement by raising emotional capital.