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Web 2.0
Learn more about the potential benefits and pitfalls of Web 2.0 with the latest articles from our Internet consultants.
Web 2.0 Becomes Mandatory
By Toby Ward — Americans really dig social media… but Canadians love it. Almost 60% of Americans interact with companies on a social media Web site, and one in four interact more than once per week. These are among the findings of the 2008 Cone Business in Social Media Study (Cone LLC).
Web 2.0 is content that matters
By Toby Ward — Yes, the blogosphere and ‘Web 2.0’ are filled with fluff, idle chatter, and, quite frankly, a lot of crap. However, if you learn to filter the junk, as you do with your mail, e-mail or television, the rewards can be extremely meaningful and valuable to business.