Intranet Global Forum 2012

Global Conference for Intranet Executives, Managers & Contributors
The Intranet Global Forum 2012 is North America’s leading dedicated conference on intranets with a specialized focus on the design, governance and management of enterprise intranets.

October 10, 2012 (workshops)

Pfizer World Headquarters – 235 East 42nd Street New York, NY

October 11, 2012 (main conference)

Pfizer World Headquarters – 235 East 42nd Street New York, NY
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The Need

The corporate intranet, long neglected and underfunded, has bounded forward several evolutionary leaps in the past two years. In particular, social media, and SharePoint are dominating most intranet agendas, or considerations for the future. Many organizations, however, still suffer from sub-par intranets with poor funding, governance, and continual problems regarding content, search, and information architecture.

The Intranet Global Forum 2012 provides intranet executives and managers in communications, IT and HR with all the tools they need to understand the recent changes, and the fundamental skills for designing, deploying and governing a new era intranet.


The Intranet Global Forum 2012 is ideal for executives and managers that are involved in a new intranet launch, redesign, or technology shift, and for those that manage technical, business and content components of a corporate intranet or portal.

Keynote Speakers

  • Toby Ward, Prescient Digital Media
  • Shel Holtz, Holtz Communications

Case Study Presentations

  • IBM
  • Pfizer
  • Unisys
  • WalMart
  • And additional speakers from Europe and North America


  • Benefits of a social workplace, social intranet
  • Redesigning an intranet
  • Intranet information architecture 101, and 201
  • SharePoint versus other solutions
  • Social intranet case study
  • Selling social media to senior management
  • Dissecting and constructing a social intranet
  • The best intranets from Europe


October 10, 2012 (workshops)

Hot Trends in Intranets: Mobile, Gamification And Content Fragmentation

Intranets that deliver web content to desktop and laptop screens continue to be the dominant channel for communication to employees in most organizations, even as the content and communication world around them is changing at a frenetic pace. While the behaviors of consumers -- including your company's employees -- migrate from tethered to mobile Net access, often via apps, many companies continue to ban mobile phones in the very places where employees can make the most use of them. In many cases, they do, opting for the productivity gains over compliance with rules. Marketers are increasingly incorporating game dynamics into the communication efforts, and for good reason: Done right, it works. Meanwhile, employees everywhere find the news and information on their intranets less than relevant, since it all seems to focus on corporate and headquarters issues that have little bearing on their day-to-day work. In this fast-paced, revealing session, internal communications veteran Shel Holtz, ABC, will outline the key trends affecting intranets: mobile, gamification and the fragmentation of content. You'll learn...

  • How some companies are already moving toward a mobile workforce and where internal communications fits
  • How mobile can improve the reach of your content
  • The role of games and gamification in the enterprise, and why communications should lead the charge
  • Approaches for generating local content without increasing your headcount or budget

Presented by: Shel Holtz, CEO, Holtz Communications + Technology (USA)

Shel Holtz (cropped)

Shel Holtz, ABC (Accredited Business Communicator), is principal of Holtz Communication + Technology. Shel has more than 30 years of organizational communications experience in both corporate and consulting environments. Shel is a five-time winner of IABC's Gold Quill award and was named IABC/Los Angeles's Communicator of the Year in 1988

October 11, 2012 (main conference)

Case Study: Pfizer
Pfizer is a company of more than 100,000 colleagues all over the world – in more than 150 countries – and their intranet sites were created in a completely ad hoc manner. None of them looked or felt alike. There was no direct navigation among any of them. Colleagues never knew where they could find any of the information they were looking for. That all changed with the creation of a new and improved version of the company’s intranet site, PfizerWorld. PfizerWorld is not one site but rather now a Global Edition and some 40 business unit, function, region, country and local editions comprising what’s called the PfizerWorld Super Site Platform. During this session, you will discover how and why Pfizer redesigned their intranet and changed the way employees communicate worldwide.

Case Study: Walmart
Walmart’s internal social network is one of the Ten Best Intranets in the world according to user-experience research firm Nielsen Norman Group. Nielsen Norman Group has been conducting an annual intranet design contest over the past ten years.

To engage associates more effectively, Walmart created, an online community specifically for associates. This virtual community provides associates a place to learn about Walmart, find co-workers, discuss topics with one another, chat online with company leaders and become more involved in the company. In addition to connecting associates and fostering conversations, the site contains company benefits information, news, and access to third party applications, making it a true “one-stop-shop” destination.

Currently, 1.4 million associates in the U.S. have access to and nearly 900,000 associates have registered. During this session, you will discover how Walmart developed a a social networking site which functions as a corporate intranet, the Walmart site allows store associates scattered across the U.S. to meet and interact online. An emphasis on the personal is clear throughout the site, while the site still provides the necessary corporate information.

Case Study: NCR Case Study
NCR is the winner of the 2012 Intranet Design Award from the Nielson Norman Group (NNG) for their intranet strategy to enhance the user experience. NCR Corporation's intranet designers used a significant reorganization as an opportunity to help make information more transparent to all. Taking cues from organizational restructuring, they defined one IA and search, eliminating many issues from both the individual and company perspectives. In this winning design, people can find their information while hitting fewer pages and sites, so they can spend less time pursuing content and more time consuming it. This session, focuses on their intranet redesign and lessons learned.

Benefits of a Social Workplace, Social Intranet

The social media phenomenon has gathered a significant amount of momentum over the last few years. More than 80% of medium-to-large organizations have implemented, or are testing, at least one intranet 2.0 tool. Microsoft SharePoint is nearly as popular, and is attempting to takeover and rework the corporate intranet.

Join this interactive workshop and understand how SharePoint and other social media tool are transforming corporate intranet and corporate communications into collaborative workplaces.

Key learnings:

  • Understand what is, and what isn’t being done, and what tools are being used in organizations of all sizes
  • Review case study examples of blogs, wikis and other social media tools from IBM, Cisco, Sony, Siemens, and others
  • Gain knowledge from lessons learned and get key recommendations for undertaking your own SharePoint or social media initiative
  • Dispel the confusion and discover the exciting promises as well as the challenges of using social media

Presented by: Toby Ward and Carmine Porco, Prescient Digital Media (Canada)

Toby Ward (cropped) The founder and CEO of Prescient Digital Media, Toby is a senior Internet and intranet consultant with particular expertise in the area of Internet and intranet planning and communications. A specialist in web and intranet planning and measurement, Toby has led his company to many awards in recent years including an illustrious Webby Award.

Case Study: IBM's Galactic Intranet Redesign – One Year Later

In light of IBM’s 100th anniversary in 2011, IBM undertook a massive, new digital strategy and followed it up with a web presence redesign equally as ambitious in both scope and intent – including the redesign of the intranet.

  • Learn about the convergence of IBM's intranet and internet experience design systems
  • See the visual language, interaction designs, and information architecture being used to stitch disparate experiences and platforms together for its employees
  • Learn the lessons and changes undertook by IBM since the initial redesign, and how they’ve tracked employee response and usage in making additional changes in the past year
  • Get a sneak peek at the forward-thinking intranet strategy and vision that will serve as the IBM digital roadmap for the next several years

Presented by: Peter J. Ceplenski, Manager, User Experience Design

Peter J CeplenskiPeter manages a multi-disciplinary user experience team tasked with managing the IBM Digital Design System and intranet and internet web properties. Peter began his career within IBM as an interaction designer and user research specialist working in a User-Centered Design consulting practice whose main mission was to support intranet solutions. He moved into the CIO's office in 2004 and began managing the intranet user experience team. In 2011 he took on responsibility for both the intranet and internet user experience teams and together they redesigned and merged the internet and intranet design systems in support of IBM's Centennial.

Intranet Information Architecture 101, and 201
You’ve heard all the loud complaints from employees, and their number one complaint continues to be: “I can’t find anything!” To solve this problem, your intranet must have a superb information architecture (and supporting taxonomy).

Information architecture (IA) is mostly science with a dash of art. As it relates to the intranet, the IA is best represented by a site map or organization chart of the major information or content categories (parents) and the sub-categories (children) and how they all relate to each other.

In this informative classroom style session, attendees will:
  • Examine and understand top intranet information architectures, and lessons learned from leading organizations
  • Learn how to create an ‘intuitive’ IA with information categories and navigation paths that are easily understood at a glance
  • Learn how to effectively engage employees and use ‘card sorting’ techniques to craft and refine your information architecture

Presented by: Prescient Digital Media (USA and Canada), and client (USA; TBD)

Unisys Case Study: Socially-enabling a Global Workforce
Unisys, which designs, builds and provides “mission-critical” technology and services for organizations worldwide, has made a significant commitment in deploying new social computing technologies within its own global enterprise. Learn how Unisys is leveraging social tools and processes to improve connection and workplace collaboration among its 22,000 employees, drive operational efficiency, streamline innovation processes and increase marketplace agility. In this presentation, you’ll learn:

  • How Unisys made social collaboration an intrinsic part of its culture by integrating social collaboration tools into the daily workflow of its employees and how it governs its new social environment.
  • What methods Unisys used to achieve a 91% employee adoption rate of social tools within an 18 month period, and what techniques it is using today to shape and sustain desired employee behaviors.
  • Why Unisys has positioned “Communities” as the hub of its knowledge sharing environment and the best practices it uses to enable, evolve and mature communities to deliver maximum value.
  • What type of metrics Unisys captures to measure the success of its Knowledge & Collaboration Initiative and the value it is delivering to the business.

Presented by: Gloria Burke, Director of Knowledge & Collaboration Strategy and Governance, (USA)

Gloria BurkeGloria Burke is Director of Knowledge & Collaboration Strategy and Governance at Unisys. She is responsible for the development of the company’s Knowledge and Collaboration strategic vision, development road map and culture transformation strategy. Prior to joining Unisys in 2009, Gloria spent 15 years with Booz & Company (formerly Booz Allen Hamilton, Inc.) as a Global Knowledge Manager and part of the core team responsible for the strategy and development of the company’s global knowledge and collaboration platform and related business process applications.

The Best Intranets in Scandinavia
The Scandinavian design tradition is all about simplicity and user involvement. So how does this translate to Intranets? Jostein will show you how less content, less functionality and an uncompromising focus on the users´ tasks make the Scandinavian intranets among the best in the world.

In this session you’ll see:

  • Various successful intranets from Scandanavia
  • What makes European intranets different from North American intranets
  • How successful intranets are structured and managed

Presented by Jostein Magnussen, Co-Founder, Netlife Research (Norway)

Jostein MagnussenJostein Magnussen is one of the founders of Netlife Research - one of Scandinavia's leading User Experience companies. Jostein and his company have made task-oriented, slim and social intranets for some of the biggest companies in the region like DNB - one of Scandinavia's top 3 banks (+10000 employees), the fast growing airline Norwegian and the global producer of fertilizers Yara. With a Master in Psychology and the experience from over 1000 usability tests he always puts the user first. He holds about 30 lectures each year and is known for his straight forward, no "B.S." approach.

SharePoint and Alternatives: Choices for Building and Managing a Social Intranet in a Global Environment

With hundreds of intranet platforms on the market, picking the one that's right for your business can be daunting. SharePoint is quickly becoming the defacto standard for intranet platforms, but you don’t have to buy SharePoint to be successful.

Quintiles social intranet won Ragan Employee Communications Best Social Intranet award for 2011, and is delivering impressive results for 25,000 employees in over 60 countries worldwide with a combination of SharePoint and multiple other technologies. The Quintiles social intranet is available in multiple languages, and features multiple social media tools integrated with traditional intranet and content management applications.

This session will cover various topics such as:
  • SharePoint versus alternatives
  • How Quintiles selected their technology
  • Planning a social intranet
  • Managing content in multiple languages and countries

Presented by: Laura A. Grover, Sr. Digital Strategy Director, Quintiles

Laura GloverAt Quintiles, Laura is responsible for developing and implementing internal and external digital communication and business strategies to deepen employee engagement, drive awareness about medical conditions and clinical research to key stakeholders and influencers, and protect and enhance the corporate reputation. Laura developed and implemented strategy, design and functional requirements for Quintiles’ multilingual social intranet, which served 25,000 employees in 60 countries. She integrated processes and technologies that increased intranet user satisfaction up to 87%.

Phizer office

Conference Location

Pfizer World Headquarters
235 East 42nd Street
New York, NY
(212) 733-2323(212) 733-2323

Conference Hotel

Conference Hotel

Westin New York Grand Central Hotel
212 East 42nd Street
New York, NY
(212) 490-8900(212) 490-8900

Mention the “Intranet Global Forum” for a 20% discount.

For more information please call Prescient Digital Media at (416) 926-8800(416) 926-8800 or contact us.

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About Prescient

Prescient Digital Media...We assess, plan, design and build world-class intranets and digital workplaces. We are recognized, world-class leaders and experts in intranets, and have been for more than 15 years, having worked with dozens of Fortune 500 and big brand lead


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