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2005 Events

Prescient Consultants spoke at several prestigious events in 2005.

The 2005 Web Content Management Conference
December 5 - 7, Chicago, IL
 
In this information-packed, three-day event, you’ll learn how to:
Identify the right content management system—and the steps you should take to get there
  • Justify and measure your Web site efforts—and get the recognition, buy-in and internal support you’ve been looking for
  • Integrate and balance the many and often conflicting needs and expectations of shareholders, management, employees and customers
  • Sort out the pros and cons of the two schools of thought for Web site management—centralized or decentralized—and determine which is right for you
  • Use the latest tools and techniques to help you communicate with key audiences—faster, easier and more effectively
  • Adopt new tips and tactics for redesigning your site—and avoid becoming the next “lesson learned”
 
Take advantage of a $200 discount off the standard conference fee. To register at this price, you'll need to call Ragan at 1.800.493.4867 and mention your Preferred Code 505SPK or fill that code in on the online registration form at http://www.ragan.com/webcon05.

KM & Intranets World 2005 Conference & Exposition
November 15-17, San Jose McEnery Convention Center, San Jose, CA
 
"Making the Intranet a Winner"
"A panel of executives from leading vendors and practitioners presents insights on what makes an intranet a winner. Posed with the question of what makes an intranet successful the panel addresses the merits and false starts on technology, processes and people and what in their experience ensures the intranet has what it takes to make a difference." 

Top 5 Ingredients for a Successful Intranet
November 2 - 4, 2005 Centre des Congrès of Quebec (Intracon 2005)
 
Making Your Intranet Count
True intranet success is rare. While all intranets are built on technology, often the importance of people and process are scarcely addressed. The dedication, rigor and resources required to build and maintain a successful intranet is significant. And while a successful site does not necessarily require a lot of money per se, there are many, many facets – from standards to motivating users – that require attention, successful planning and execution.
 
During this session, you will discover the five most important ingredients for a successful intranet, according to top intranet expert Carmine Porco, Vice President of Prescient Digital Media, with case study examples from Cisco, Xerox, MasterCard and others. 
Escaping the Cult of Wishful Thinking
November 10, 2005 North Bay, Ontario
 
Prescient will be a featured presenter at Escaping the Cult of Wishful Thinking, a powerful, entertaining and educational marketing presentation sponsored by the North Bay & District Chamber of Commerce on November 10 in North Bay, Ontario. The session will help participants understand the science of marketing that will help them find the right blend of product, message and delivery to double or triple the effectiveness of their marketing investment.
 
Prescient’s presentation, “Maximizing your Web Presence: Methods for assessing your online property and creating a high performance web site,” will deliver a proven methodology for creating a web strategy, one that is based on a thorough assessment of an existing web presence and a solid understanding for industry best practices. The approach enables businesses to ensure that their budgets are effectively utilized to deploy a web site that delivers powerful and measurable results.
For more information about this presentation, visit www.northbaychamber.com

Intranet World Tour - IBM's W3 Intranet Portal
Wednesday, October 26th, 2005 - 3 - 4:30pm
1102 - 180 Bloor St. W., Toronto, Ontario
 
A unique teleseminar series from the Comunitelligence Learning Academy.
Hosted by intranet business guru Toby Ward, this informative and highly-interactive teleseminar series offers an insider’s peek into world-leading intranet best practices, case studies and more!
 
Join us on the first Intranet Insider World Tour with IBM and a look at their renowned intranet portal w3...
 
Toby will present the latest in intranet best practices with an insider’s review of one of the best and biggest intranets in the world – IBM’s W3. Co-presented by IBM’s Liam Cleaver, this powerful teleseminar will teach you:
  • How to make your intranet crucial by plugging it into performance numbers and business goals
  • How to combat internal politics and establish effective governance
  • How to measure success and prove measured value
  • How to host an innovative global brainstorming event like IBM's World Jam
  • Tips, techniques and secrets for maximizing your intranet

Government Communications Forum
October 19 & 20, 2005 Ottawa, Ontario
The Best of Intranets and Blogs 2005
 
With all of the glamour and excitement of an awards show, Carmine Porco will present his picks for the best intranets of the year.
More than just a parade of pleasing pages, this session will dig deep into the best practices that make these sites soar above their competition. Carmine guarantees you'll walk away with no fewer than 30 ideas you can begin to put into place as soon as you get back to your office. You will learn....
  • How usability can bolster a site's appeal
  • How the best sites integrate community and interactivity into their content mix
  • The role of content management in producing a site that rocks
  • What characteristics get people to visit and use an intranet regularly
 
Presenter: Carmine Porco, Vice- President, Prescient Digital Media
For more information about this conference visit the conference planners' site - SummersDirect.

Insights 2005
October 2 - 4, 2005 Halifax, Nova Scotia
Using Your Website As An Effective Marketing Tool
 
Presented by Toby Ward, President, Prescient Digital Media
 
Discussing some of the benefits and tricks of the trade for using high-value e-marketing tools such as:
  • Search engine optimization
  • E-mail marketing
  • Paid search
  • Blogs, wikis & podcasting
  • Content partnerships
 
For more information, please contact us.

Investor Relations Communications
September 28 & 29th Sheraton Hotel, Toronto
 
Online Investor Relations communication
Maintaining an online hub of information is essential for building shareholder trust. A good online investor relations centre will provide 24-hour access to vital historical data and the most current company information to all audiences. As investors increasingly rely on the Internet as their primary source of investment information, traditional investor relations communication strategies are being rethought to integrate your company’s online presence more effectively into your overall IR plan. This discussion will outline best practices in online investor relations communication that will nurture solid shareholder interest, trust and loyalty.
  • Using corporate web site for updated, interactive information
  • Annual reports
  • Live web-cast conference calls
  • Annual shareholder meetings
  • Multimedia platforms of business plans, press releases, shareholder letters, financial updates and news coverage
  • Catering to the needs of online investor audience by producing an online annual or e-report
 
Presenter: Catherine Elder, Prescient Digital Media

Download the Investor Relations Communications brochure.

IABC Great Lakes Regional Conference 2005
Friday, September 23 - Sunday, September 25 London, Ontario
 
‘The Best of the Web 2005 - Featuring Best Online Practices for Events’
Ever wonder why some websites simply soar above the competition? Are you interested in reaching new heights with your site? If so, this innovative workshop by Catherine Elder of Prescient Digital Media will dig deep into the ‘best practices’ that make key sites so memorable. Working her way through two case studies, Catherine will share with you no fewer than 30 creative ideas to implement right away. Among the tips, you’ll learn how usability can bolster a site's appeal and how the ‘best sites’ integrate community and interactivity into their content mix. Catherine will also highlight characteristics to get people to visit, ways to promote events online and the important role of content management in producing a site that rocks.
 
Presenter: Catherine Elder, Prescient Digital Media

 2005 IABC Annual International Conference
June 26 - 29, 2005 Washington, D.C .
 
The Site is Right: The Best of the Web and Intranets 2005
With all of the glamour and excitement of an awards show, Toby Ward and Shel Holtz, ABC will present their picks for the best Web sites and intranets of the year. More than just a parade of pleasing pages, this session will dig deep into the best practices that make these sites soar above their competition. Toby and Shel guarantee you'll walk away with no fewer than 30 ideas you can begin to put into place as soon as you get back to your office. You will learn....
  • How usability can bolster a site's appeal
  • How the best sites integrate community and interactivity into their content mix
  • The role of content management in producing a site that rocks
  • What characteristics get people to visit and use an intranet regularly
 
Presenters: Toby Ward, President, Prescient Digital Media and Shel Holtz, ABC, Principal, Holtz Communication and Technology

14th Annual Corporate Communicators Conference
June 9-10, 2005 Caesars Palace Hotel, Las Vegas.
 
Case Study Presentation: Merging Companies, Merging Intranets
The announcement that Manulife Financial would merge with two other companies to create North America's second largest insurance company triggered a merger process of another kind - an intranets merger. In this candid case study, Manulife's internal communications director and their lead consultant will walk you through the process of establishing a proven, timely, and effective common intranet platform for all employees in all areas at minimal cost. Learn how the companies worked together to overcome or find concessions to deliver a combined company, integrated intranet portal on a short timeline. You'll learn how the company addressed...
  • Evaluation, assessment and strategic planning
  • Technology considerations
  • Team building and cultural adaptation
  • Planning and process
 
Presenters: Toby Ward, President, Prescient Digital and Jane Wong-Ferris, Director, Internal Communications, Manulife

Using Low-Cost Alternatives to Mainstream Advertising
Part of the AIMS Breakfast Seminar on Word of Mouth Marketing
May 25, 2005 The National Club, Toronto
 
Need to create a buzz but have a limited budget? Learn how 2004 Webby Award Winner HealthyOntario.com uses low-cost alternative buzz marketing to drive traffic and users. Techniques discussed: Content partnerships (online & offline), reciprocal linking , online newsletters, paid search ads (CPM), thought leadership, public speaking, and more.
 
Presented by: Toby Ward, President, Prescient Digital Media (Publisher, HealthyOntario.com)