Public Relations in a Social World
Join Prescient Digital Media and Maverick Public Relations in this 90 minute, in-person seminar
In today’s web 2.0 world, news both good and bad often travels faster than our ability to manage the message. And while the advantages of using social media to promote companies and brands are plentiful—networking, community-building, and collaboration — the tools we increasingly rely on to spread our message can have a dark side.
Today’s PR strategies must consider many new scenarios — including how to react when an issue takes on a life of its own online. In the era of Facebook, Twitter and LinkedIn, the best PR strategies are those that advocate listening, not shouting. With your brand popping up in online channels that didn’t exist a decade ago, organizations large and small are rethinking traditional PR strategies in confronting a new era in how companies build, promote and manage their brands and reputations.
In this 90 minute, free-of-charge information session, Stephen Rouse of Maverick PR will discuss best practices for managing public relations in the social media era, supported by real world case studies of companies that are succeeding, and failing, to manage their brand in a social world. Julian Mills of Prescient Digital Media will then review actionable examples of companies that maintain an effective web presence to support a social PR strategy, and lay out a realistic plan for developing and evolving your web assets.
Why you should attend:
- Get practical advice on how to implement your own social PR strategy
- See real-world case studies and examples
- Gain insights into an actionable plan for managing your web presence to support your brand in the social web world
When: Tuesday, June 15, 2010
Time: 8:30 to 10 a.m. or 3:30 to 5 p.m.
Where: Prescient Digital’s Offices, 180 Bloor Street West, Suite 1102, Toronto
Seating is limited. For more info, contact firstname.lastname@example.org
Light breakfast/refreshments will be served.
There is no cost to attend this event.