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10th Annual Communications Performance Measurement
Please join Carmine Porco at the 10th Annual Communications Performance Measurement conference as he speaks about Managing and Measuring Intranet Content.
- Date: September 10, 2007
- Location: Toronto, Hilton hotel
Employees are often overwhelmed with electronic messages regarding corporate programs, diverse improvement initiatives and strategic management issues. How do you ensure that your intranet provides usable business content that enhances your employees’ ability to successfully do their job? Active, insightful content management and measurement provide the framework for delivering and maintaining effective content for business results. This discussion details how to manage and measure intranet content to increase business results.
- Aligning content objectives with business objectives
- Using knowledge asset inventories and maps for gap analysis
- Placing value on content effectiveness
- Evaluating and inciting culture for knowledge sharing
- Setting up metrics and baselines for continuous measurement
Course highlights:
- Learn about effective communications measurement programs
- Examine results-based communications audits
- Gain insight into frameworks that consistently measure performance
- Find out how to manage and measure intranet content
- Discover how to read and implement the results of measurement initiatives
- Explore ways to obtain buy-in from management
Who should attend:
- Professionals involved in:
- Media Relations
- Internal Communications
- Employee Communications
- External Communications
- Community Relations
- Corporate Communications
- Corporate Affairs
- Corporate Relations
- Public Affairs
- Public Relations