The Latest & Greatest on Web Content Management:
Trends, Traps & Tips

Web content management – once a nice-to-have, now a mission-critical requirement for communicators – has evolved rapidly in the past two years. With the addition of new features, new vendors, and a blurring of product lines amongst the more than 1000 vendors, communicators must have more intelligence about the ever-changing market and how to best use the technology to meet organizational objectives. This session will offer attendees many best practices, real examples, tips and lessons learned including:

• Navigating the ins and outs of the hectic CMS marketplace – understanding the leaders & the others
• Conducting research to determine the specific CMS requirements and functionality for your organization
• Evaluating and select the right CMS and vendor for your organization
• The planning, people and policies needed to make WCM work