Document Actions
Communications Measurement
Join Carmine Porco, GM and VP of Prescient Digital Media, for a two-day course on best practices for managing and measuring your communications efforts.
- Date: September 10, 2008
- Location: Toronto, Ontario
Course participants will learn:
- Framework for communications research and measurement
- Using media relations ratings to score editorial coverage
- Approaches to media analysis and tracking
- Monitoring and measuring social media
- Web site metrics for communicators
- Measuring stakeholder engagement campaigns
- Measuring corporate social responsibility/social investment
- Gauging employee perceptions, engagement, alignment and satisfaction
- Managing and measuring intranet content
- Assessing communications during times of transition and change
- Countering challenges and barriers: Obtaining buy-in from senior management