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Content Management for an Effective Web Site
Canada Communications Post-Conference — In this session, you will learn tactics and strategies to create and maintain an effective web site.
- Date: April 26, 2006
Specifically, you will learn how to:
- Justify and measure your web site efforts – and get the recognition, buy-in and internal support you’ve been looking for
- Integrate and balance the many and often conflicting needs and expectations of shareholders, management, employees and customers
- Sort out the pros and cons of the two schools of thought for web site management – centralized or decentralized – and determine which is right for you
- Use the latest tools and techniques to help you communicate with key audiences – faster, easier and more effectively
- Adopt new tips and tactics for redesigning your site – and avoid becoming the next “lesson learned”
Topics will include:
- Content management overview
- Research techniques
- Metrics
- Surveys
- Focus groups
- Strategy & planning
- Research techniques
- Technology
- Return on investment (ROI)
- Usability testing
Carmine Porco, Vice President of Prescient Digital Media, speaks at this upcoming conference.
For more information about this event:
PHONE 1-866-869-7969
FAX 1-905-374-2243
E-MAIL register@summersdirect.com
MAIL SummersDirect Inc.
4625 Thistledown Lane, Niagara Falls, ON L2H 3A9
FAX 1-905-374-2243
E-MAIL register@summersdirect.com
MAIL SummersDirect Inc.
4625 Thistledown Lane, Niagara Falls, ON L2H 3A9