It's not as hard as you think to track the business value of blogs, podcasts and other social media tools that populate the uncharted territory of  Web 2.0. In this fast-paced session, learn a strategy that will help you evaluate this new form of communication, determine the true impact of the message in the social media landscape, and why the rules for measuring Web 1.0 content don’t apply.

Using  real-world examples, Carmine will discuss:

• what to measure in blogs, podcasts, and other content-sharing sites;
  
• why "the conversation" is one of  the most critical metrics to gauge;
  
• how to track the effectiveness of your messages in the blogosphere;
  
• how word of mouth on the web can be a valuable benchmark;
  
• how to measure the business outcome of social media tools; and 
  
• where to go online for low-cost tools and trusted advice.