Millions of other sites fight for attention, so you need to plan to attract and retain visitors. Unless yours shows up on the first or second page of search results, virtually no one will bother looking for it. And, if they do visit your site, they will abandon it in under five seconds if they experience usability issues. In the online world, gaining a return on your web investment requires an effective strategy for attracting users and maximizing their experience once they're on your site.

Case Studies will include:

• What the Town of Banff is doing differently
• How Halton Region is shifting its focus

Participants will learn:

• 5 ways to improve your site's SEO
• 10 ways to improve your site's usability
• 5 ways to deal with government issues
• How you can develop focus even with multiple mandates and diverse audiences