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Design
Prescient’s design goal for our clients is to create a strong, dynamic, visual identity while reflecting the company brand and style guidelines.
Prescient’s design approach is strategically driven, recognizing that design should help to achieve the measurable goals defined for the intranet or website. Design must facilitate the usability of the site and aid in guiding users to where they need to go while also adding appeal and assisting with engagement.
Prescient builds information architectures, the key foundation for effective design, by reviewing key findings and strategic plans, conducting card sorts, and relying on experience and best practices for usability.
Wireframes, or page layouts, are then developed to show positioning of elements on the page. At this stage some usability testing can be conducted to test the intuitiveness of the navigation. Then design is applied to the approved wireframes based on brand guidelines in order to facilitate achievement of intranet or website goals.
Strategic Design includes:
- Review of Key Findings and Strategic Plan
- Persona development
- Information Architecture development
- Card sorting workshop
- Wireframe development
- Usability testing
- Design Concepts
- Design Guidelines
Prescient can deliver design concepts as well as cascading style sheets. In addition, Prescient can provide design guidelines so that the design can be maintained.
Related articles:
- Pick a Card (sort), any card
- Information Architecture – the science of site layout
- SMBs and the Internet: Two steps for surviving online
- Design I: Making your site pretty can get ugly
- Design II: Structure comes before design
- Design III: Making and sustaining a good first impression
- Focusing on your website user by developing personas
Related webinar:
