Learn more about the potential benefits and pitfalls of Web 2.0 with the latest articles from our Internet consultants.
By Michael Marchionda - Even for the most seasoned communications professionals, talking to different departments about social media can be tough. Each department has its own opinion of social media and how it affects the organization. Communicating the value of social media to various departments is a three step process.
By Robert Jarovi - The one primary benefit of social media marketing for content providers is that someone else becomes your syndicator. That is, web visitors can become your champions by forwarding your article, commenting on your blog, retweeting your posts, Liking you on Facebook, and Following your company on Linkedin.
With social media tools present on over 87% of organizations’ intranets (regardless of organization size) no one can dispute the impact these tools will have on business and internal communications. But in order for employees to adopt them as critical business tools an effective training program needs to be part of your social intranet strategy.
Passionate, customer focused, persuasive, determined people are the secret ingredient in social media success.
by Michael Marchionda - Leading organizations like IBM and Dell have demonstrated the power of social media to harness the wisdom of crowds, but their success also demonstrates the importance of guiding these initiatives with clear goals, supporting them with an effective plan and ensuring they deliver return on participation.
By Michael Marchionda - The immediacy and accessibility of the internet makes it an ideal medium for transparency, whether intended or not. While organizations need to be aware of the possible risks, there are several benefits of increased transparency that an organization should consider before it decides that transparency is “not for them.”
by Michael Marchionda - The arrival of the internet forced organizations to rethink their business models to remain competitive in a changing marketplace. With the proliferation of social media, we are again seeing how new technology is forcing organizations to rethink their business models.
The hype around social media can obscure two key points: the complexity lies in adapting your business, not in the technology; and leaders that listen have a massive advantage in the new business environment created by Intranet 2.0.
"Authenticity is the benchmark against which all brands are now judged," John Grant, The New Marketing Manifesto. In the social media world, it’s becoming easier to verify the authenticity of a brand. Companies are learning that the brand promise articulated in their promotion can be more easily verified now that their customers have the power to tell the world about their actual experiences in new places like social networking sites or the blogosphere.
Every enterprise has some sort of social media touching it. Whether it is an officially sanctioned Facebook Fan page, or employees Tweeting on the latest company gossip, social media is being used by employees (and the public).
by Michael Marchionda - Our growing dependence on social media has opened many doors for communications and marketing professionals. Never has it been so easy to create a two-way dialogue between an organization and its consumers. Recognizing this trend, marketers are shifting their spending to new techniques. According to the 2009 CMO Survey, organizations will allocate 13.7 per cent of their marketing budgets on social media in the next five years, up from 3.5 per cent currently.
Prescient Digital Media has been fortunate to have had the experience of working with clients in a wide range of sectors on a variety of projects—from multifaceted portals for complex, geographically dispersed organizations to targeted social media strategies for SMBs.
By Toby Ward — According to Forrester, social networking tools and internal wikis will have the greatest impact on workplace collaboration. Technologies such as forums and RSS have a future in the enterprise but are currently underused, while podcasts have a limited future as an enterprise tool to increase productivity and enhance collaboration.
Is Twitter a fad; an addiction, or a revolutionizing business / social tool? Twitter has elements of a hot fad that will need to evolve if it intends to survive and outpace challengers: Miley Cyrus followed the rage only to collect 2 million followers and then drop them like a bad Billy Ray mullet.
By Toby Ward — Americans really dig social media… but Canadians love it. Almost 60% of Americans interact with companies on a social media Web site, and one in four interact more than once per week. These are among the findings of the 2008 Cone Business in Social Media Study (Cone LLC).
by Jonas Lood - Last year, social media acceptance and usage grew at a rapid rate. Today, Facebook has more than 400 million active users, one fifth of which are using the newer and rapidly growing mobile platform. Not bad for a company that started just six years ago. Similarly, according to Nielsen Online, Twitter grew by 1,300% year over year registering a total of more than 7 million unique visitors. As these trends continue, users will also adopt new and innovative ways to embrace social media as it becomes increasingly mobile, functional and exclusive.
Different platforms, with different approaches, serving different needs... but both are highly viral and are used for social networking. Facebook is the most successful social networking website / platform and, depending on the rankings, the 2nd - 5th most visited website on the planet. Well down the traffic rankings list is Twitter at somewhere around 200th on the list (see Alexa.com for rankings).
By Toby Ward — Yes, the blogosphere and ‘Web 2.0’ are filled with fluff, idle chatter, and, quite frankly, a lot of crap. However, if you learn to filter the junk, as you do with your mail, e-mail or television, the rewards can be extremely meaningful and valuable to business.
(TORONTO, ON) An organization without a 2.0 strategy risks being left behind, or outright failure (death may be slow),” says Toby Ward, CEO of Prescient Digital Media & author of the Intranet Global Survey & the accompanying analysis and results report Intranet 2.0: Social Media Becomes Mainstream on the Corporate Intranet. “Employees want to work for progressive and innovative organizations, and expect 2.0 environments from employers of choice.”
by Michael Marchionda - Crowdsourcing is a growing, fast-paced and effective way for organizations to gather the best ideas from online communities and use them in ways that benefit both the organization and contributor.
Compelling data, expert opinion and anecdotal feedback suggest that when properly deployed, social media within the enterprise is becoming important for attracting and retaining employees, especially Millennials.
by Adam Wasserman – Create a successful social media campaign by following these four steps: 1) Know your consumer, 2) Set your target, 3) Execute a plan, 4) Monitor.