The Ontario Real Estate Association is a professional association representing 55,000+ real estate brokers and salespeople responsible for providing all real estate licensing courses in Ontario.

OREA logoPrescient Digital Media conducted an extensive website redesign project for the Ontario Real Estate Association (OREA) beginning in October 2010. The project consisted of a thorough Assessment, Planning and Technology Phase which were essential to improving OREA’s online presence.  The website redesign project consisted of a thorough analysis of OREA’s user base and business requirement and also helped the organization develop an enterprise-wide strategy for using social media. The project consisted of the following phases and deliverables:

  • Focus Groups
  • Business Requirements Interviews
  • Social Media Environmental Scan
  • Key Findings Report and Presentation
  • Strategic Planning & Analysis
  • Governance Model
  • Information Architecture
  • Social Media Governance
  • Wireframes
  • Design concepts
  • Functional Plan
  • Content Management Plan
  • Design Guidelines
  • Personas and Use Cases
  • Social Media Implementation Support

  • CMS Evaluation Matrix
  • Short List of Vendors
  • Build RFP
  • Evaluate RFPs and Recommend Platform
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