It takes a highly engaging, collaborative intranet to be a great intranet. And a highly engaged workforce, led by a very active executive team that not only believes in and talks social, but walks social too.
DIRECTV intranet executive blogs
DIRECTV, which has since announced a merger with AT&T, is one of the world’s leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology to more than 34 million customers in the U.S. and Latin America.
DIRECTV began their evolutionary journey to a true social intranet (the former intranet was all hand-coded) began with a need and want to better link (connect) their people.
The DIRECTV intranet team began by crafting a detailed vision:
“Make it easy for DIRECTV employees to connect, collaborate, access and share information in multiple settings, leading to greater engagement and productivity, better decision-making and increased innovation.”
This vision was supported by a business case crafted from internal feedback and input from executives and leaders, and McKinsey data:
The intranet features active bloggers among their executive team, including the CEO, and CMO. In fact, more than a dozen DIRECTV executives blog on the corporate intranet. Blog topics are typically those that are “dear to the executive’s heart” and those that employees and team members recognize as hot topics. All executives blog in their own words, no ghost writing. Among the blogging executives:
The CORE, the aptly named social intranet which is the defacto desktop for DIRECTV knowledge workers, was designed to be highly social, and collaborative. Among the top features and social tools that help bring more than 10,000 employees closer together at DIRECTV are:
Find the link to the full column at the Intranet Blog