Intranet Global Forum 2011

Missed the conference?

New York Seminar & Conference Center, New York City
November 9 - 10, 2011

Nov. 9 - 10 (Workshops & Conference)

Nov. 10 (Conference Only)

The Need

The corporate intranet, long neglected and underfunded, has bounded forward several evolutionary leaps in the past two years. Advances in content management, social media, and SharePoint have massively influenced this evolution. Many organizations, however, still suffer from T.I.S., or Terrible Intranet Syndrome.

The Intranet Global Forum 2011 provides intranet executives and managers in communications, IT and HR with all the tools they need to understand the recent changes, and the fundamental skills for designing, deploying and governing a new era intranet.

Audience

The Intranet Global Forum 2011 is ideal for executives and managers that are involved in a new intranet launch, redesign, or technology shift, and for those that manage technical, business and content components of a corporate intranet or portal.

Keynote Presentations

• Toby Ward, Prescient Digital Media

• Shel Holtz, Holtz Communications

View all guest speakers presenting at the Intranet Global Forum 2011.

Case Study Presentations

• PepsiCo

• Verizon

• IBM

• IntraTeam

• Key sponsors

Schedule

November 9th, 2011

Time Topic Speaker Session A:
9:00 – 12:00 pm Designing Intranets that Work

Rebecca Rodgers, Step Two Designs (Sydney, Australia) Session B:
1:00 – 4:00 pm Social Intranet Deep-Dive:
An In-Depth Look At Developing a Social Intranet

Toby Ward and Carmine Porco, Prescient Digital Media (Canada)

November 10th, 2011

Time Topic Speaker Session A:
9:00 – 9:45 am SharePoint & Social Media in the Workplace (KEYNOTE)

Toby Ward, CEO, Prescient Digital Media (Canada) Session B:
9:45 – 10:30 am Case Study: IBM's Galactic Intranet Presence Redesign

Peter J. Ceplenski, Manager, User Experience Design Session C:
10:45 – 11:30 am
10 Steps to a Social Intranet (plenary)

Toby Ward, CEO, Prescient Digital Media
Session D:
11:30 – 12:15 pm
CMS-Connected Live: Elcom vs. Kentico
Scott Liewehr, Lead at Outsell's Gilbane Services (USA)
Session E:
1:15 – 2:00 pm Case Study: Verizon's Evolution to a More Social Intranet

Elizabeth Lupfer, Senior Manager, Employee Experience & Web Technology (USA) Session F:
2:00 – 2:45 pm The Best Intranets in Europe (KEYNOTE)

Kurt Sorensen, CEO, IntraTeam (Denmark) Session G:
3:00 – 3:45 pm Selling Social Media to Target Audiences in Your Organization

Shel Holtz, CEO, Holtz Communications + Technology (USA) Session H:
3:45 – 4:30 pm Case Study: Employee Engagement through PepsiCo’s Video Library

Gina Anderson, Senior Manager, Global Internal Communications, PepsiCo

Sessions - November 9th, 2011

The founder and CEO of Prescient Digital Media, Toby is a senior Internet and intranet consultant with particular expertise in the area of Internet and intranet planning and communications. A specialist in web and intranet planning and measurement, Toby has led his company to many awards in recent years including an illustrious Webby Award.

Carmine is the Vice President and General Manager of Prescient Digital Media. Carmine has over 20 years of experience in the areas of Internet consulting, IT management, and software development. His strengths include employee self-service, content management, e-learning , customer care and Internet commerce primarily in the financial, government, health, energy and retail sectors.

Sessions - November 10th, 2011

SESSION A: 9 – 9:45 am

SharePoint & Social Media in the Workplace (KEYNOTE)

The social media phenomenon has gathered a significant amount of momentum over the last few years. More than 80% of medium-to-large organizations have implemented, or are testing, at least one intranet 2.0 tool. Microsoft SharePoint is nearly as popular, and is attempting to takeover and rework the corporate intranet.

Join this interactive workshop and understand how SharePoint and other social media tool are transforming corporate intranet and corporate communications into collaborative workplaces.

Presented by: Toby Ward, CEO, Prescient Digital Media (Canada)

SESSION B: 9:45 – 10:30 am

Case Study: IBM's Galactic Intranet Presence Redesign

In light of IBM’s 100th anniversary in 2011, IBM has articulated a progressive digital strategy and followed it up with a web presence redesign equally as ambitious in both scope and intent.

Presented by: Peter J. Ceplenski, Manager, User Experience Design

Peter manages a multi-disciplinary user experience team tasked with managing the IBM Digital Design System and intranet and internet web properties. Peter began his career within IBM as an interaction designer and user research specialist working in a User-Centered Design consulting practice whose main mission was to support intranet solutions. He moved into the CIO's office in 2004 and began managing the intranet user experience team. In 2011 he took on responsibility for both the intranet and internet user experience teams and together they redesigned and merged the internet and intranet design systems in support of IBM's Centennial.

SESSION C: 10:45 am – 11:30 am

10 Steps to a Social Intranet (plenary)

The social intranet did not exist two years ago. Today, they're growing rapidly and garnering many benefits including:

Examine and translate the experience of real world examples into 10 practical steps to transform your intranet into a social intranet. Understand the key elements and ingredients for developing:

SESSION D: 11:30 – 12:15 pm

CMS-Connected Live: Elcom vs. Kentico

With hundreds of intranet platforms on the market, picking the one that's right for your business can be daunting. Many vendors, old and new, are more than willing to show you their wares through online flash demos, brochures and webinars. All of them seem to have great features and functionality.

Arguably, two of the most affordable and feature rich mid-level .NET CMS products on the market today, Elcom and Kentico go head-to-head in this lively and interactive 60-minute presentation. This interactive show will help you get beyond the glossy brochures and marketing web pages, asking the real tough questions you want to know.

During the session, CMS-Connected host Scott Liewehr will ask each vendor a series of questions about their products and market strategies. Then the audience has the opportunity to ask the vendor guests a few ‘no holds barred’ questions of their own.

The seminar will cover various topics such as:

Presented by: Scott Liewehr, Lead at Outsell's Gilbane Services (USA)

Scott Liewehr, a Web Content Management consultant, analyst, strategist and evangelist. Currently the WCM lead at the Outsell's Gilbane Services as well as the current President of CMPros, the global association of record for practitioners and consultants in the world of Content Management.

Co-presenter: Eric C. Webb, President of Sales & Operations, Kentico Software, LLC (USA)

Co-presenter: Josh Anstey, VP Partner Engagement, Elcom Technology Inc. (USA)

SESSION E: 1:15 – 2:00 pm

Case Study: Verizon's Evolution to a More Social Intranet

See how Verizon has moved from Intranet 1.0 to Intranet 2.0. This presentation will cover the incremental changes that Verizon implemented to evolve to a "Social Intranet".

Also hear how some killer intranet applications, while not directly business-focused, can play a vital role in promoting the intranet to employees and stakeholders.

Presented by: Elizabeth Lupfer, Senior Manager, Employee Experience & Web Technology (USA)

Elizabeth is the Founder and Chief Blogger of the Social Workplace (@socialworkplace). She is an influencer on how the judicious use and implementation of social technologies can strengthen company culture, enhance existing IT and HR infrastructure, reinforce company brand and messaging, and support business transformation while also creating an environment where communication, collaboration and productivity thrive. She is also Senior Manager, Employee Experience and HR Technology at Verizon Communications.

SESSION F: 2:00 – 2:45 pm

The Best Intranets in Europe (KEYNOTE)

Your intranet communicates important information about your brand, services and culture. Employees want a thorough, valuable and complete experience. But is your intranet all that it should be? How should it be changed or improved?

European intranets are often considered more progressive and collaborative then their North American counterparts: more interactivity, and more social media. This session will provide you with a view of the intranet from the other side of the Atlantic, with a showcase on some of the very best intranets in the World, that just happen to be in Europe.

Presented by: Kurt Sorensen, CEO, IntraTeam (Denmark)

Kurt heads the largest intranet membership organization in Europe, and has offered consultancy service, held workshops and lectures on intranets, knowledge sharing and communication on the web for nearly 12 years. Kurt will be drawing from the best member intranets, case study presentations and leading organizations in Europe to showcase some of Europe’s very best intranets.

SESSION G: 3:00 – 3:45 pm

Selling Social Media to Target Audiences in Your Organization

You may understand how social media can bring real value to your organization…but how do you convince your colleagues? HR, IT, Finance, Legal, etc. all have their own opinions of social media and what it brings to the table: for some it’s a liability, for others it’s an expense. Convincing your colleagues of the latter is no easy task, and unless you can show them how social media impacts their job directly, your words will probably fall on deaf ears. Employees need to be educated, sold, and cajoled to use these tools, but it has to be on their own terms, and in a way that puts the benefits of social media in the foreground.

This presentation has been specially crafted to provide you with the information you’ll need to present the benefits of social media in a way that makes sense to stakeholders. Presented by Shel Holtz, a veteran communications professional of 30+ years with an unprecedented array of employee communications experience and expertise.

Discussion topics will include:

Presented by: Shel Holtz, CEO, Holtz Communications + Technology (USA)

Shel Holtz, ABC (Accredited Business Communicator), is principal of Holtz Communication + Technology. Shel has more than 30 years of organizational communications experience in both corporate and consulting environments. Shel is a five-time winner of IABC's Gold Quill award and was named IABC/Los Angeles's Communicator of the Year in 1988

SESSION H: 3:45 – 4:30 pm

Case Study: Employee Engagement through PepsiCo’s Video Library

Learn how PepsiCo’s best-in-class internal Video Library, housed on its intranet MyPepsiCo.com, engages employees globally to share, comment on, rate and upload videos. Since its launch at the beginning of 2010, nearly 1,000 videos have been contributed by employees.

Also get a look at the overall MyPepsiCo.com home page. Hear how PepsiCo uses other types of social media on its intranet, including commenting and podcasting, and how PepsiCo empowers its employees through the development of its online social media training.

Gina Anderson is currently senior manager, Global Internal Communications for PepsiCo, which owns the world's largest portfolio of billion-dollar food and beverage brands. Prior to joining PepsiCo in 2008, she worked at NBC Universal for five years in various roles in Entertainment Publicity & Corporate Communications. Gina graduated from Boston University's College of Communications with a degree in Public Relations. She lives in New York City.

Conference Hotel

Four Points by Sheraton - Manhattan Chelsea

Phone: (212) 627-1888(212) 627-1888
160 West 25th Street New York, NY
10001, USA
Map

Enter code 347134 under Corporate Account Holders to receive a 10% discount.