Social Media for Government

Communicating more effectively and efficiently through the use of social media (Facebook, Twitter, YouTube, Real Simple Syndication (RSS) feeds, video podcasts, social networks and much more)

Developing a social media (blogging, podcasting, wikis, Twitter, etc.) strategy to drive performance-based communications

Building senior management support for your social media programs

Integrating social media tools into your internal and external communications practices

Creating Web 2.0 policies and guidelines

Measuring the effectiveness of your social media strategy and determining its value within your organization

Monitoring social media for your organization, whether you are participating or not

Demonstrating the Return on Investment (ROI) of your social media program

Assessing the legal and policy risks of social media

Operating social media tools within the boundaries of government restrictions and firewalls

Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal

Maximizing awareness of your agency's mission to the public

Overcoming the challenges of implementing social media in a privacy conscious environment

Utilizing social networking tools as sources of information that the public can use and trust

Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future