Social media has dramatically altered the rules for organizations that interact with the public. Attend this training to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started
Communicating more effectively and efficiently through the use of social media (Facebook, Twitter, YouTube, Real Simple Syndication (RSS) feeds, video podcasts, social networks and much more)
Developing a social media (blogging, podcasting, wikis, Twitter, etc.) strategy to drive performance-based communications
Building senior management support for your social media programs
Integrating social media tools into your internal and external communications practices
Creating Web 2.0 policies and guidelines
Measuring the effectiveness of your social media strategy and determining its value within your organization
Monitoring social media for your organization, whether you are participating or not
Demonstrating the Return on Investment (ROI) of your social media program
Assessing the legal and policy risks of social media
Operating social media tools within the boundaries of government restrictions and firewalls
Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal
Maximizing awareness of your agency's mission to the public
Overcoming the challenges of implementing social media in a privacy conscious environment
Utilizing social networking tools as sources of information that the public can use and trust
Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future