TORONTO – The first intranet return on investment (ROI) study
of its kind, conducted by Prescient Digital Media, finds that precise
ROI measurement is lacking in a vast majority of organizations, with
most making only rough estimates (or guessing).
Despite all the talk of measuring ROI, the study finds that only
6% of organizations undertake ongoing, specific measurement of their
corporate intranet investment. Twenty-six per cent of organizations
undertake occasional measurement, and 51% do no measurement, or don’t
know if they do (or guess); 18% are considering specific ROI
measurements.
“The study reveals that while few organizations are making precise
measurements, many more are making rough estimates or planning to
undertake more precise measurements,” says Toby Ward, author of the
survey and President, Prescient. “People value ROI, and want to measure
it, but most haven’t yet.”
The study drew responses from more than 240 participants –
intranet managers, professionals and consultants – representing the
intranets of a wide variety of organizations including KPMG, Volvo,
Shell, Royal Bank, New York Life, Hewlett Packard and others.
Key findings:
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ROI is important or very important to 76% of the respondent
organizations
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More than two-thirds (69%) of respondents state that the intranet
has improved the organization’s productivity
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Only a bare majority (52%) of organizations surveyed said they are
satisfied or very satisfied with their intranet while 36% are
dissatisfied.
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Of specific benefits, content management is most commonly measured
(20%), followed by communications (18%) and application access
(17%)
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The average annual ROI of respondent intranets fell just shy of $1
million ($979,775.58)
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60% of respondent organizations had 1000 users or more while 21%
had fewer than 100 users; 25% of the respondents have
1,000-5,000 intranet users
Prescient Digital Media
Prescient Digital Media is a leading Internet, intranet and
extranet strategy and planning firm. Prescient provides strategic
assessment, planning, research, benchmarking and communications to
organizations including the Ontario Government, Royal Bank, Manulife
Financial, and many others. (
www.PrescientDigital.com)
For complete survey findings or for more information,
please contact: