Prescient CEO co-authors new blog, Content Matters

For Immediate Release March 28, 2007

(CHICAGO, IL) Toby Ward, founder and CEO of Prescient Digital Media, has accepted a new writing hat co-authoring the Content Matters blog for Ragan Communications. Content Matters is written for web content managers and provides a valuable discussion, about the world of content management and the challenges content managers face. Toby joins writers Tim O’Keefe and Todd Whitley as bloggers and promises to serve up great content on great content.

“My writing will continue to focus on practical advice, tips and case studies on the latest comings and goings in the world of web content,” says Toby. “Look for insight on the latest trends and innovations with some two-way dialogue with many readers among the thousands of Ragan readers and customers.”

Toby also writes an IntranetBlog. Toby’s writings are featured in Prescient’s e-newsletters Intranet Insight and Internet Strategy which are free to online subscribers, and in many magazines and journals in North America and Europe.