Intranet Gamification – Doing it right (Part 2)
In truth, the success of your gamification efforts has very little to do with your ... [read more]
Modern Technology (and Trust) for Communicators
Effective, modern communications requires both trust and modern technology led by professional communicators.
Corporate communications, according to the latest crowd-sourced definition on Wikipedia, ”is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favorable point of view among stakeholders on which the company depends.”
Wrong. If this is your definition of corporate communications, you are failing as a communicator.
The notion that communications is “orchestrated” and aimed at “creating a favorable point of view” is antiquated and undermines the concept of synchronous communications. That is to say, two-way communications (dialogue) between one or more individuals. Face-to-face dialogue is one example; instant messaging is another. Though not instantaneous, discussion forums and “user commenting” also provide tools that allow the communicator and the audience to exchange communications (comments, questions, dialogue).
The definition for internal communications (employee communications) is far more precise, “the function responsible for effective communications among participants within an organization. The scope of the function varies by organization and practitioner, from producing and delivering messages and campaigns on behalf of management, to facilitating two-way dialogue...”
TWO-WAY DIALOGUE
The key to the modern communications equation is “two-way dialogue.”
CONTINUE READING MODERN TECHNOLOGY (AND TRUST) FOR COMMUNICATORS
Corporate communications, according to the latest crowd-sourced definition on Wikipedia, ”is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favorable point of view among stakeholders on which the company depends.”
Wrong. If this is your definition of corporate communications, you are failing as a communicator.
The notion that communications is “orchestrated” and aimed at “creating a favorable point of view” is antiquated and undermines the concept of synchronous communications. That is to say, two-way communications (dialogue) between one or more individuals. Face-to-face dialogue is one example; instant messaging is another. Though not instantaneous, discussion forums and “user commenting” also provide tools that allow the communicator and the audience to exchange communications (comments, questions, dialogue).
The definition for internal communications (employee communications) is far more precise, “the function responsible for effective communications among participants within an organization. The scope of the function varies by organization and practitioner, from producing and delivering messages and campaigns on behalf of management, to facilitating two-way dialogue...”
TWO-WAY DIALOGUE
The key to the modern communications equation is “two-way dialogue.”
CONTINUE READING MODERN TECHNOLOGY (AND TRUST) FOR COMMUNICATORS
In this section
Intranet Gamification – Doing it right (Part 1)
Whether you realize it or not, your employees are playing games at work. Many of ... [read more]
Intranet design and planning
Planning is tantamount to success; design while not nearly as important, keeps them coming back. ... [read more]
“Our intranet is ugly” – Intranet design 101
Your intranet is dated, unfriendly, and ugly. It’s certainly not being used to its fullest ... [read more]
The design process: How to redesign your intranet
Your intranet needs more than just a face-lift or new front-end look. Unfortunately, there are ... [read more]