Organizations without a 2.0 strategy risk outright failure

(TORONTO, ON) An organization without a 2.0 strategy risks being left behind, or outright failure (death may be slow),” says Toby Ward, CEO of Prescient Digital Media & author of the Intranet Global Survey & the accompanying analysis and results report Intranet 2.0: Social Media Becomes Mainstream on the Corporate Intranet. “Employees want to work for progressive and innovative organizations, and expect 2.0 environments from employers of choice.”

June 30, 2009


561 organizations of all sizes from across the planet participated in the Intranet 2.0 Global Survey and the results reveal rapid adoption of social media on the corporate intranet in the past year.

“Once a nice-to-have or a future wish, Intranet 2.0 tools such as blogs, wikis and other vehicles have become mainstream, and are present in nearly 50% of organizations (regardless of size) in North America, Europe, and Australia and New Zealand,” says Ward.

Intranet blogs, wikis and discussion forums are quite pervasive, while other less common tools such as podcasts and mashups remain an after-thought at most organizations:

  • 47% have intranet wikis (17% enterprise deployment); 10% have no plans or interest
  • 45% have intranet blogs (13% enterprise deployment); 11% have no plans or interest
  • 46% have intranet discussion forums (19% enterprise use); 9% have no plans or interest
  • 46% have intranet instant messaging (29% enterprise use); 21% have no plans or interest
  • 19% have intranet social networking (6% enterprise use); 20% have no plans or interest

Microsoft dominance

Microsoft is leading the 2.0 charge and dominating all competition. For those organizations that have deployed 2.0 tools inside the firewall, about half of all organizations have SharePoint (in some shape or form):

  • 48% of organizations use SharePoint
  • 20% of organizations use Facebook,17% of organizations use MediaWiki,16% of organizations use WordPress

Cost of Intranet 2.0

Intranet 2.0 is cheap. Of those organizations that have implemented 2.0 tools, almost half have spent $10,000 or less on these tools:

  • 46% have spent $10,000 or less
  • 35% have spent between $10,000 and $100,000,19% have spent $100,000 or more

Click here to download a free, summarized version of the report

Click here to purchase the full, 44-page report of analysis & recommendations

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For more information please contact

Toby Ward, CEO

Prescient Digital Media


About the Intranet 2.0 Survey

561 organizations took the survey:

  • 36% come from the U.S; 24% from Europe; 11% from Canada; 11% from Australia / New Zealand; 10% from UK
  • 61% have more than 1,000 employees; 32% have 6,000 or more employees; 39% have less than 1000 employees
  • 53% of organizations have had an intranet for 7 or more years; 17% of organizations have had an intranet for 2 years or less
  • 13% of the organizations are government; 13% from technology; 12% from financial services; 6% from healthcare
  • The survey was led by Toby Ward, President, Prescient Digital Media

About Prescient Digital Media

Prescient Digital Media is a group of senior intranet and Internet consultants that provide strategic Internet and intranet consulting, planning and communications services to organizations of all sizes. Our clients include: Amgen, CBC, CIBC, HSBC, Liberty Mutual, Manulife Financial, Mastercard, Nintendo, Pepsi, RBC Financial Group, TD, and more than 100 others.  Prescient’s focus includes the assessment, planning, technology selection, content and launch of intranets, websites, and web-based tools. For more information please contact Prescient Digital Media through the website at or phone 416.926.8800.

Additional reading

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Watch Toby discussing the future of intranets –