5 Tips for a Truly Social Business
Signs of social business are readily found on the internet today. But when considering social ... [read more]
When asked about specific types of interactions, Americans believe:
Of the younger, hard-to-reach consumers (ages 18-34), one-third believe companies should actively market to them via social networks, and the same is true of the wealthiest households (household income of $75,000+). Two-thirds of the wealthiest households and the largest households (3 or more members) feel stronger connections to brands they interact with online.
Survey:
The 2008 Cone Business in Social Media Study presents the findings of an online survey conducted September 11-12, 2008 by Opinion Research Corporation among 1,092 adults comprising 525 men and 567 women 18 years of age and older. The margin of error associated with a sample of this size is ± 3%.
If you thought Americans were demanding… according to comScore Media Metrix numbers from Canada, the Great White North is more social:
The comScore Media Metrix numbers are in fact from the beginning of the year and undoubtedly higher today. In fact, according to ZincResearch.com 90% of Canadians between the ages of 18 and 34 are Facebook members (9 million). Those numbers are from the beginning of the year (the participation rate is definitely higher today).
Web 2.0 was once cool and nice to have. Now, it’s no longer an option. Web 2.0 is a must-have. Social media tools are becoming a point of differentiation and competitive advantage as organizations learn to use the new technology to engage with customers and external stakeholders in cost effective ways.
Based on our early adopter knowledge of Web 2.0, a technology-neutral approach to defining business requirements and a proven methodology for aligning online collaboration needs with organizational goals, Prescient has developed a customizable Web 2.0 Blueprint to help client assess and implement Web 2.0 tools.
For more information on our Web 2.0 Blueprint service for clients please contact us directly for more information on how to transform your intranet into a high-value employee & business system.
Also free for downloading:
Good to Great Intranet Matrix
Social Media Checklist - Updated
Finding ROI: Measuring Intranet Investments