Intranet information architecture: don’t reinvent the wheel
By Toby Ward The ultimate goal of the intranet manager, architect is to create an ‘intuitive’ ... [read more]
According to the results of the Intranet 2.0 Global Survey (561 organizations of all sizes from across the planet), 46% of those with 2.0 tools have spent nothing or very little on the solution:
It should probably come as no surprise then that satisfaction levels with 2.0 tools is also quite low:
In short, organizations are spending very little on their 2.0 initiatives, and the satisfaction levels are correspondingly low. Investment doesn't necessarily deliver satisfaction, but a look into the technologies used reveals some further insight. The vast majority of organizations with 2.0 tools use free, open source solutions or those bundled with a platform solution like SharePoint:
There isn't a single, dedicated 2.0 licensed solution used by more than 13% of organizations. The vast majority use free, open source with the exception of SharePoint which sports 2.0 tools that leave very little to be desired (although the social media components in SharePoint 2010 are supposed to be spectacular, and represent a heavy portion of the investment in the SharePoint upgrade).
Two lessons are worth noting:
1 - Vanilla solutions will deliver vanilla results (without customization tailored to the target audience.
2 - Change management is tantamount to success. These tools require promotion, education, and communications. If you build it they will not come necessarily, employees need to be instructed accordingly.
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About the Intranet 2.0 Survey
561 organizations took the survey:
About Prescient Digital Media
Prescient Digital Media is a group of senior intranet and Internet consultants that provide strategic Internet and intranet consulting, planning and communications services to organizations of all sizes. Our clients include: Amgen, Covidien, CBC, CIBC, HSBC, Liberty Mutual, Manulife Financial, Mastercard, Nintendo, Pepsi, RBC Financial Group, TD, and more than 100 others. Prescient’s focus includes the assessment, planning, technology selection, content and launch of intranets, websites, and web-based tools. For more information please contact Prescient Digital Media through the website at www.PrescientDigital.com or phone 416.926.8800.
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