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Finding ROI - White Paper
As with any critical business system, an intranet or portal must
be delivering measurable performance and remain accountable to the
investment. If the site’s value is not being measured, then it risks
failing the needs and demands of employees and management.
When asked how executives determine whether an intranet or portal
is delivering value, they typically point to reducing costs and
improving productivity.
Of course, IT budgets are increasingly tied to company-wide
business and strategic initiatives. The cost justification for any
expenditure, including IT must have a clear bottom line that answers
the question, “What’s the payback?”
Respondents to the Prescient Digital Media survey on
Intranet ROI that undertake ‘rough estimates’ of their organization’s
intranet, answers varied from $0 to $20M. The average annual ROI of
respondent intranets fell just shy of $1 million
($979,775.58).
While less than 20% of organizations have measured
specific benefits, a majority of organizations have at the very least
made a ‘rough estimate’ or guess of the value of their
ROI.
Finding ROI: Measuring Intranet Investments
(v6.0) is intended to stimulate thought and discussion for
measuring the return on intranet and corporate portal investment. This
paper is almost twice the size of previous iteration and contains new
sections, subject matter and case studies and features intranet
investment learnings, data and cases studies relating to:
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Hard cost & soft cost savings
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Increased sales
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Improved employee productivity
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Enhanced competitiveness
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Improved customer service
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Human resources
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Knowledge management
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Content management
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Portals
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And much more
For more information on return on investment (ROI),
read: ROI Remains Guesswork At Most
Companies and Measuring the ROIs of Intranets: Mission
Possible?